PERSONAL TRAINING FOR CHRONIC DISEASE MANAGEMENT
20
Years of Health & Fitness
7,600
Clients Served
160
5-Star Reviews
Fitness Factory was founded by Augustine Lee and Joan Liew, two pioneers in Singapore’s fitness industry. Augustine brings decades of expertise in strength training and preventive health, while Joan is Singapore’s first IFBB Professional athlete and an internationally recognized coach.
Together, they built Fitness Factory on the belief that exercise is medicine, combining precision in technique with a commitment to long-term health and sustainable results.
AUGUSTINE LEE
Highly regarded in the fitness industry in Singapore and abroad, Augustine has established himself as a successful entrepreneur, a certified Asian Bodybuilding Federation coach and Special Populations personal trainer (American Fitness Professionals & Associates), as well as a speaker and competition judge.
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Joan Liew
Renowned international bodybuilder with multiple awards at home and abroad. First Singaporean to be awarded the prestigious International Federation of Bodybuilding and Fitness (IFBB) Pro status. Successful entrepreneur and personal trainer. Appointed lecturer, examiner and programme developer for ISSN Sports Nutrition and certified ISSN Sports Nutritionist. FISAF Personal Trainer and NSCA Certified Strength and Conditioning Specialist. Advocate for empowerment through fitness.
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COMMUNITY & CORPORATE OUTREACH
H.U.N.C.L.E
Participants enjoyed the simple exercises they could do at home, and were engaged with a Q&A session with Augustine.
WOMEN’S HEALTH: MENOPAUSE MATTERS
Our participants went through talks on menopause, its causes, the metabolic effects, exercise, and nutrition for improved metabolic health.
DBS BANK x FITNESS FACTORY
We were at DBS Asia Central to conduct a lunch hour talk, sharing about strength training and why prolonged sitting is bad for the body.
STRENGTH IN EVERY JOURNEY
Our clients demonstrate how dedication, proper training, and expert guidance can lead to real, lasting results. Through Fitness Factory’s preventive healthcare approach and customised fitness solutions, each journey reflects not only improved strength and performance but also greater confidence, resilience, and long-term health.
TRAIN BETTER
WITH VERSA GRIPPS
The best training accessory in the market is now available in Fitness Factory
ENHANCE YOUR MIND-MUSCLE CONNECTION
WITH VERSA GRIPPS
LEARN . TRAIN . THRIVE
The Fitness Factory Blog is your go-to space for knowledge, inspiration, and guidance on living stronger and healthier. From expert tips by our coaches to evidence-based insights on training, nutrition, and well-being, every article is created to support your journey. Whether you want to build strength, improve health, or take charge of your lifestyle, our blog equips you with the tools and confidence to move forward with purpose.
SPEAK WITH OUR COACHES
Ready to take the first step toward better health and strength?
Our team will listen to your goals, assess your needs, and guide you on the best path forward, whether it is improving fitness, managing health concerns, or building lasting strength. Fill up the form to schedule your consult and let us help you train smarter, safer, and more effectively.