Meet with the Team
Our team of highly-qualified trainers personal and fitness professionals who care committed to provide you with the best service in fitness training and health management, the holistic way.

Starting in his 30’s when most professional athletes are just about to wind down, Augustine has been picking up accolades on the international stage at a punishing pace. Amongst these are a bronze at the Arnold’s Amateur Men’s Masters 2013 and a gold at the LA Championship Men’s Masters 2012 held in the USA.
Augustine’s credentials are also impeccable. He is not just the owner of Fitness Factory, but also a certified fitness leader at the University of Western Australia. Not merely a certified coach at the Asian Bodybuilding Federation, but also a certified trainer of special populations at the American Fitness Professionals and Associates.
“Society likes to tell you that you are over the hill once you reach a certain age. But I enjoy challenging people to reject this negative message. You can still have a lot of fire in you when you’re in your 40s.” – Augustine Lee

Amongst the numerous accolades she has collected is her coveted gold medal in the Women’s Physique category at the prestigious USA Arnold Amateur in 2014.
And besides running Fitness Factory, Joan provides fitness and nutritional advice to various publications. She is also an adjunct lecturer at Nanyang Polytechnic as well as an examiner for ISSN Sport Nutrition Specialist and FISAF Personal Trainer Certification Courses.
“Beauty isn’t just what’s outside – it radiates from within. Women today face a lot of demands and for us to cope, we need to be fit. We need to be sensitive to what our bodies are telling us and design our fitness routines accordingly.” – Joan Liew

His interest in fitness began with a strong desire to improve his personal physical fitness and appearance when he joined the army after graduation. Since he hit the gym, Jacob never looked back.
As someone who believes in walking the talk, Jacob often uses himself as a living test bed for various exercise techniques before instructing the clients. The results are usually nothing short of surprising when they realize they have gone further than they might have imagined.
“Fitness is not about competing oneself with others. Its about becoming a healthier version of yourself than before.” – Jacob Toh

Azri feels that through fitness, people are able to become the best versions of themselves and wanting to help them do so resulted in his decision to become a trainer. While teaching clients proper technique for the best muscle engagement, he also helps them release tense muscles and aids in recovery through Restorative Stretch Therapy.
“Fitness brings you go explore places, because your body is ready for the challenges.” – Azri

His satisfaction and joy comes from seeing how his clients has progressed over time and being one step closer to achieving their desired goal.
“It was never about how much money you have in your bank. It’s about how fit and healthy you are to be able to spend it…” - Shi Han

A good day at work for Hosea is when he goes home knowing that he has helped make a difference in an individual’s health and fitness journey.
“Your health and fitness journey is like climbing a mountain. It’s a challenge, but when you’re at the top, the view is amazing…” - Hosea