Within our dynamic team, we take pride in the collective expertise of highly qualified personal trainers and dedicated fitness professionals. Committed to providing unparalleled service, we specialize in personalized fitness training and comprehensive health management.
Our approach is rooted in holistic principles, ensuring that your fitness journey goes beyond just physical exercise and personal training. We focus on addressing individual needs, promoting overall well-being, and crafting customized strategies that align with your unique health goals.
Rest assured, our team is here to guide you through a holistic and transformative experience that extends beyond the conventional, bringing you the best in health and wellness.
Defying the odds, overcoming obstacles – these are achievements that Augustine Lee is completely at home with. In fact, they’re feats that he has been remarkably successful at for the most part of his professional career — as Asian bodybuilding champion, coach, speaker, judge, gym manager and gym owner.
Starting in his 30’s when most professional athletes are just about to wind down, Augustine has been picking up accolades on the international stage at a punishing pace. Amongst these are a bronze at the Arnold’s Amateur Men’s Masters 2013 and a gold at the LA Championship Men’s Masters 2012 held in the USA.
Augustine’s credentials are also impeccable. He is not just the owner of Fitness Factory, but also a certified fitness leader at the University of Western Australia. Not merely a certified coach at the Asian Bodybuilding Federation, but also a certified trainer of special populations at the American Fitness Professionals and Associates.
“Society likes to tell you that you are over the hill once you reach a certain age. But I enjoy challenging people to reject this negative message. You can still have a lot of fire in you when you’re in your 40s.” – Augustine Lee
In 2005, she co-founded Fitness Factory, Singapore’s first boutique gym to pioneer a personal training-only concept, offering tailored fitness and nutrition solutions. Beyond her business, Joan is a judge for international bodybuilding competitions, a member of NSCA Global Chapter Singapore’s technical committee, and co-founder of J&A PRO Academy, which trains the next generation of fitness professionals.
As an accomplished athlete and author of The Skinny Sumo Wrestler: 7 Strategies for Effective Weight Loss, Joan is also the host of the JOANTalks podcast, where she shares insights on nutrition and health, resilience and empowerment. A sought-after speaker, Joan inspires audiences worldwide with her expertise and remarkable journey of breaking barriers and achieving excellence.
LEADERSHIP TEAM
A Master Coach at Fitness Factory, Azri holds a certification in Exercise Prescription by ACSM Exercise is Medicine. An easygoing and soft-spoken individual, he was an avid basketball player in his youth. His passion for getting bigger, stronger, and excelling in the sport led him to resistance training, sparking a lifelong commitment to fitness.
Believing that fitness empowers individuals to become the best versions of themselves, Azri became a trainer to help others unlock their full potential. He focuses on teaching proper techniques for optimal muscle engagement while also aiding in recovery through Restorative Stretch Therapy.
"Fitness takes you places—because when your body is ready, no challenge is too great." – Azri
As an individual with a creative and bubbly personality, Gordrick started his journey in marketing at the age of 23 in fashion before he ventured into the nightlife scene.
With a knack for staying ahead of trends, Gordrick is not only an avid social media user but is also an avid reader of news in the health and fitness space.
He is now taking on the challenge to spread the awareness on the importance of strength training for a more independent future.
"You have 24 hours a day. How much of that time is used putting yourself first?” - Gordrick
COACHES
Farhanah has a cheerful and pleasant personality. She graduated from Republic Polytechnic with a Diploma in Sports & Exercise Sciences, showcasing her passion for movement and physical activity. Her vibrant spirit and dedication to her craft make her a passionate trainer. She believes in movement as medicine.
Her background in Sports & Exercise Sciences, coupled with her attention to detail and cheerful personality, make her an excellent choice for a personal trainer. Her dedication to her work and understanding of movement will undoubtedly benefit those she trains.
“Exercise is medicine for the body and mind.” - Farhanah
Shi Han believes in understanding the goals and needs of his clients so that he is able to fully customise a workout plan while working with individual restrictions such as medical conditions or movement restrictions.
His satisfaction and joy comes from seeing how his clients has progressed over time and being one step closer to achieving their desired goal.
“It was never about how much money you have in your bank. It’s about how fit and healthy you are to be able to spend it…” - Shi Han
An energetic and sporty person, Faris used to play various sports such as Football, Rugby and Tchoukball back in his early days. He is still actively playing football with his team every weekends.
Faris started picking up resistance training few years ago to improve his athletic performance. Although he studied Diploma in Mechanical Engineering, he cared a lot about fitness and attained an A.C.E Personal Trainer Certification to embarked in his fitness career.
Faris believes that technique and muscle engagement is more important than lifting heavy weights with no clear purpose of the mind and muscle connection. He strives to instill this concept to his clients as well.
“Don’t add strength to dysfunction. Move well, then move often.” - Faris Fazly