Within our dynamic team, we take pride in the collective expertise of highly qualified personal trainers and dedicated fitness professionals. Committed to providing unparalleled service, we specialize in personalized fitness training and comprehensive health management.
Our approach is rooted in holistic principles, ensuring that your fitness journey goes beyond just physical exercise and personal training. We focus on addressing individual needs, promoting overall well-being, and crafting customized strategies that align with your unique health goals.
Rest assured, our team is here to guide you through a holistic and transformative experience that extends beyond the conventional, bringing you the best in health and wellness.
Defying the odds, overcoming obstacles – these are achievements that Augustine Lee is completely at home with. In fact, they’re feats that he has been remarkably successful at for the most part of his professional career — as Asian bodybuilding champion, coach, speaker, judge, gym manager and gym owner.
Starting in his 30’s when most professional athletes are just about to wind down, Augustine has been picking up accolades on the international stage at a punishing pace. Amongst these are a bronze at the Arnold’s Amateur Men’s Masters 2013 and a gold at the LA Championship Men’s Masters 2012 held in the USA.
Augustine’s credentials are also impeccable. He is not just the owner of Fitness Factory, but also a certified fitness leader at the University of Western Australia. Not merely a certified coach at the Asian Bodybuilding Federation, but also a certified trainer of special populations at the American Fitness Professionals and Associates.
“Society likes to tell you that you are over the hill once you reach a certain age. But I enjoy challenging people to reject this negative message. You can still have a lot of fire in you when you’re in your 40s.” – Augustine Lee
A modern woman in every sense of the word… that’s how one would describe Asian bodybuilding champion Joan Liew. Armed with personal credentials in both fitness and nutrition, Joan has excelled time and again throughout her competitive career as well as established a solid reputation in her 22 years of professional and business life.
Amongst the numerous accolades she has collected is her coveted gold medal in the Women’s Physique category at the prestigious USA Arnold Amateur in 2014.
And besides running Fitness Factory, Joan provides fitness and nutritional advice to various publications. She is also an adjunct lecturer at Nanyang Polytechnic as well as an examiner for ISSN Sport Nutrition Specialist and FISAF Personal Trainer Certification Courses.
“Beauty isn’t just what’s outside – it radiates from within. Women today face a lot of demands and for us to cope, we need to be fit. We need to be sensitive to what our bodies are telling us and design our fitness routines accordingly.” – Joan Liew
LEADERSHIP TEAM
Ever-enthusiastic and encouraging, Jacob disarms you with his easy-going nature even when putting you through the most grueling of routines.
His interest in fitness began with a strong desire to improve his personal physical fitness and appearance when he joined the army after graduation. Since he hit the gym, Jacob never looked back.
As someone who believes in walking the talk, Jacob often uses himself as a living test bed for various exercise techniques before instructing the clients. The results are usually nothing short of surprising when they realize they have gone further than they might have imagined.
“Fitness is not about competing oneself with others. Its about becoming a healthier version of yourself than before.” – Jacob Toh
An easygoing and soft-spoken individual, Azri was an avid basketball player in his early youth. His desire to get bigger, stronger and more adept in the sport led him to resistance training.
Azri feels that through fitness, people are able to become the best versions of themselves and wanting to help them do so resulted in his decision to become a trainer. While teaching clients proper technique for the best muscle engagement, he also helps them release tense muscles and aids in recovery through Restorative Stretch Therapy.
“Fitness brings you go explore places, because your body is ready for the challenges.” – Azri
As an individual with a creative and bubbly personality, Gordrick started his journey in marketing at the age of 23 in fashion before he ventured into the nightlife scene.
With a knack for staying ahead of trends, Gordrick is not only an avid social media user but is also an avid reader of news in the health and fitness space.
He is now taking on the challenge to spread the awareness on the importance of strength training for a more independent future.
"You have 24 hours a day. How much of that time is used putting yourself first?” - Gordrick
COACHES
Farhanah has a cheerful and pleasant personality. She graduated from Republic Polytechnic with a Diploma in Sports & Exercise Sciences, showcasing her passion for movement and physical activity. Her vibrant spirit and dedication to her craft make her a passionate trainer. She believes in movement as medicine.
Her background in Sports & Exercise Sciences, coupled with her attention to detail and cheerful personality, make her an excellent choice for a personal trainer. Her dedication to her work and understanding of movement will undoubtedly benefit those she trains.
“Exercise is medicine for the body and mind.” - Farhanah
Shi Han believes in understanding the goals and needs of his clients so that he is able to fully customise a workout plan while working with individual restrictions such as medical conditions or movement restrictions.
His satisfaction and joy comes from seeing how his clients has progressed over time and being one step closer to achieving their desired goal.
“It was never about how much money you have in your bank. It’s about how fit and healthy you are to be able to spend it…” - Shi Han
During my first visit in Singapore in 2011, I noticed that people are into fitness. Any time of the day, people doing their workout regardless of what age. I also see them doing some group workout exercises such as Tai Chi, Yoga and Zumba. It is good to take outdoor exercises to have greater feeling of being revitalized, positively engaged and energized. After my wife gave birth, she is encouraged to lose weight.
"Fitness is not only for the young ones or the athletes. Fitness is for everyone who is decided to take care of their health. Fitness inspires. Let us bring fitness to ourselves to motivates others.Embrace your dreams. Never give up. Great things take time". - Gersi Ramirez
An energetic and sporty person, Faris used to play various sports such as Football, Rugby and Tchoukball back in his early days. He is still actively playing football with his team every weekends.
Faris started picking up resistance training few years ago to improve his athletic performance. Although he studied Diploma in Mechanical Engineering, he cared a lot about fitness and attained an A.C.E Personal Trainer Certification to embarked in his fitness career.
Faris believes that technique and muscle engagement is more important than lifting heavy weights with no clear purpose of the mind and muscle connection. He strives to instill this concept to his clients as well.
“Don’t add strength to dysfunction. Move well, then move often.” - Faris Fazly