Our Founders

Our Founder

Joan Liew

Renowned international bodybuilder with multiple awards at home and abroad. First Singaporean to be awarded the prestigious International Federation of Bodybuilding and Fitness (IFBB) Pro status. Successful entrepreneur and personal trainer. Appointed lecturer, examiner and programme developer for ISSN Sports Nutrition and certified ISSN Sports Nutritionist. FISAF Personal Trainer and NSCA Certified Strength and Conditioning Specialist. Advocate for empowerment through fitness.

Bodybuilding is an art. It’s about presenting

the human body in its best possible form,

by advancing it to its greatest limits.

Our Founder

Augustine Lee

Highly regarded in the fitness industry in Singapore and abroad, Augustine has established himself as a successful entrepreneur, a certified Asian Bodybuilding Federation coach and Special Populations personal trainer (American Fitness Professionals & Associates), as well as a speaker and competition judge.

Achieving strength is one thing –

what you do with it is the art of perfection.